Hey, here’s an awesome marketing idea: Offer a $9.11 discount coupon to try to drum up business on the anniversary of the deadliest terrorist attack on U.S. soil in the history of the country. Yeah, no.
According to Sporting News, that’s exactly what Tumblewood Trails golf course in Verona, Wisconsin did recently – and its been facing an angry backlash ever since, with one tweet referring to the promotion as the “worse ad in human history.” I’m not sure that I’d go that far, but to call the ad insensitive would be the understatement of the, well, 12th anniversary of 9/11.
Shortly after images of the ad – accompanied by angry messages – began showing up on the Tumblewood Trails Facebook page, the company issued an apology:
A message on the company’s Facebook page this morning suggests that the golf course may not even be open on 9/11 as a result of threats and angry responses to the ad:
So, did Tumblewood Trails step in it? Absolutely – big time. But, did it do so callously or with intended insensitivity toward the victims of 9/11 and their loved ones? Absolutely not.
Unlike much of the purposefully hurtful and disingenuous propaganda we see today – on both sides of the political spectrum – Tumblewood Trails made a boneheaded mistake – for which it has learned a valuable lesson.